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Corporate social responsibility(CSR) is becoming increasingly important in the field of corporate sustainability. However, despite the growing literature on CSR, there is a paucity of empirical evidence examining external environmental pressures. This paper aims to fill this gap by exploring the relationship between CSR and green exploratory innovation from the perspective of three types of environmental regulations: mandatory, market-driven, and voluntary regulations. Using Chinese-listed companies from 2010 to 2019 as original data, we examined the impacts of CSR on green exploratory innovation of firms and the moderating effects of the three regulations using a moderating effect model. The results concluded that CSR could significantly stimulate firms to engage in green exploratory innovation. Mandatory and market-driven regulations exhibited positive moderating effects, and market-driven regulations have a greater impact on CSR strategies. In contrast, voluntary regulations showed a negative moderating effect. Our study will be of great value to companies under external environmental pressure and will provide a new path to achieve sustainable development.
Chen et al. (Thu,) studied this question.