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Journal Article The Effect of Distractions While Tasting a Food Sample: The Interplay of Informational and Affective Components in Subsequent Choice Get access Baba Shiv, Baba Shiv Search for other works by this author on: Oxford Academic PubMed Google Scholar Stephen M. Nowlis Stephen M. Nowlis Search for other works by this author on: Oxford Academic PubMed Google Scholar Journal of Consumer Research, Volume 31, Issue 3, December 2004, Pages 599–608, https://doi.org/10.1086/425095 Published: 01 December 2004
Shiv et al. (Wed,) studied this question.