Agricultural products intelligent marketing technology innovation in big data era

Applying big data technology to intelligent marketing of agricultural products is the development trend of agricultural product production and marketing information service, and is an important measure to improve farmers’ income and realize targeted poverty alleviation. After analyzing the existing problems of intelligent marketing of agricultural products in the era of big data, this paper constructs the innovation mode of intelligent marketing technology of agricultural products in the era of big data from the collection, storage and analysis technology of big data of intelligent marketing of agricultural products, the construction of the big data center of intelligent marketing of agricultural products and the construction of the public platform of intelligent marketing information service of agricultural products Can be applied in marketing.