Augmented reality T-shirt for product promotion

Augmented Reality (AR) has become an essential technology in various sectors. Nowadays, despite the popularity of AR for product promotion and media campaign, the use of printed media, such as books and cards, is still common. In fact, AR T-shirts is one of the innovations of clothing companies to promote their products. This paper was focused on the development of AR applications on T-Shirt that as a method to improve the product and to know the extent of how AR application can survive under various lighting conditions. The model used in developing the AR application was Waterfall Process Model. Lux meter was used to find out how far the camera can detect images on the T-shirt, in which it revealed that through the effect of light intensity, AR application on T-shirt could survive 10.8 lux or above. At light intensity of 10.8 lux, the camera experienced difficulty in tracking picture on the T-shirt. From the test using Lux meter, the result was that AR application could survive from twilight to sunlight. However, this study still requires further research such as the implementation of smartphones, media expert trials, and user testing to cooperate with related industries.