Social Media In Government: From eGovernment To eGovernance

Over the past five years, Web 2.0 has transformed the Internet by allowing previously passive web surfers to become active content creators who want to share. Companies have been quick to jump on the bandwagon to invest in social media in order to engage their customers, and governments have followed businesses in trying Web 2.0 technologies and are now focusing on investments in social media as a part of their IT strategy. But, should the adoption of social media in government follow the same trial and error approach that business has used? Or, are there inherently different mission-related parameters that dictate different cost benefit analysis for investment in the use of social media in government? In this paper, we consider these questions in light of Accentures Public Service Value Governance Framework.