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In urban science, understanding mobility patterns and analyzing how people move around cities helps improve the overall quality of life and supports the development of more livable, efficient, and sustainable urban areas. A challenging aspect of this work is the collection of mobility data through user tracking or travel surveys, given the associated privacy concerns, noncompliance, and high cost. This work proposes an innovative AI-based approach for synthesizing travel surveys by prompting large language models (LLMs), aiming to leverage their vast amount of relevant background knowledge and text generation capabilities. Our study evaluates the effectiveness of this approach across various U.S. metropolitan areas by comparing the results against existing survey data at different granularity levels. These levels include (i) pattern level, which compares aggregated metrics such as the average number of locations traveled and travel time, (ii) trip level, which focuses on comparing trips as whole units using transition probabilities, and (iii) activity chain level, which examines the sequence of locations visited by individuals. Our work covers several proprietary and open-source LLMs, revealing that open-source base models like Llama-2, when fine-tuned on even a limited amount of actual data, can generate synthetic data that closely mimics the actual travel survey data and, as such, provides an argument for using such data in mobility studies.
Bhandari et al. (Tue,) studied this question.
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