The rapid growth of technology has always been the main driving force behind media development and a key element contributing to profound changes in China's media industry. The rapid development of generative artificial intelligence has allowed the media to overcome the shortage of labor and time, which has led to dramatic increases in productivity and creativity, as well as profound transformations in the production of media content in favor of content generated using artificial intelligence. The subject of this article is the perception and attitude of Chinese users towards media content created using artificial intelligence (AI), including an assessment of convenience, risks and trust in such content. The study showed that people living in large cities are more likely to encounter media content created with the help of AI, and that highly educated and young users perceive the generated media content better. The widespread use of large-scale generative AI models significantly increases the efficiency and creativity of media content production, providing users with richer presentation formats and a more intelligent sensory experience. The research methodology is comprehensive and includes: comparative and descriptive data analysis, quantitative survey (online questionnaire through the Wenjuanxing system); review of theoretical literature on AI management, ethical issues and risks; response distribution diagrams. This methodology allows you to capture users' subjective assessments: usage scenarios, perceived risks and support levels, and the frequency of collisions. The scientific novelty of the research consists in considering the subjective user perspective, which remains insufficiently studied in comparison with the ethical, technological and managerial aspects of the use of AI technology in media. The study, based on data from 522 questionnaires, revealed that the perception of AI content by Chinese users varies depending on the age and level of education of users, and urbanization. While users support the development and application of generative AI in the media field, they also express some concern about the associated potential risks. The authors of the study come to the following conclusions: content created by generative AI is an inevitable trend in the media industry; It is necessary to rationalize the risks associated with media content created by generative AI (awareness of potential risks, active development of an AI management system taking into account security and integration of innovations, creation of a reliable information environment).
Bulgarova et al. (Fri,) studied this question.