Kebaya is a traditional Indonesian garment with deep cultural, historical, and symbolic meaning, but digital cultural challenges and lifestyle shifts demand reinterpretation to remain relevant to Generation Z. This research aims to develop, validate, and evaluate modern kebaya designs that integrate traditional elements with contemporary functionality. Methodologically, this study applies a systematic Research and Development (R&D) model, covering the phase of trend analysis, design exploration, development of five product prototypes (A-E Design), and expert validation. Market testing was carried out through exhibitions and fashion shows involving 44 Generation Z respondents as evaluation subjects. Data was collected through a structured questionnaire that included nine technical and aesthetic criteria, then analyzed descriptively using percentage scores to guarantee scientific accuracy. The results showed that Design C achieved superior performance with a score of 100% in terms of harmony and comfort, while Design D dominated in formal suitability and relevance of the target market (100%). The study’s main contribution lies in the provision of a product-based evaluation framework that proves that measurable design innovations can effectively bridge the preservation of cultural heritage with the functional demands of modern fashion. These findings provide strategic implications for fashion education and the creative industry in formulating traditional clothing modernization methods that maintain identity authenticity while having commercial competitiveness in the global market.
Russanti et al. (Tue,) studied this question.
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