Traffic Prediction with Data Fusion and Machine Learning

Traffic prediction, as a core task to alleviate urban congestion and optimize the transport system, has limitations in the integration of multimodal data, making it difficult to comprehensively capture the complex spatio-temporal characteristics of the transport system. Although some studies have attempted to introduce multimodal data, they mostly rely on resource-intensive deep neural network architectures, which have difficultly meeting the demands of practical applications. To this end, we propose a traffic prediction framework based on simple machine learning techniques that effectively integrates property features, amenity features, and emotion features (PAE features). Validated with large-scale real datasets, the method demonstrates excellent prediction performance while significantly reducing computational complexity and deployment costs. This study demonstrates the great potential of simple machine learning techniques in multimodal data fusion, provides an efficient and practical solution for traffic prediction, and offers an effective alternative to resource-intensive deep learning methods, opening up new paths for building scalable traffic prediction systems.