Organizational Fundraising: Further Evidence on the Effect of Legitimizing Small Donations

Journal Article Organizational Fundraising: Further Evidence on the Effect of Legitimizing Small Donations Get access Joel Brockner, Joel Brockner Search for other works by this author on: Oxford Academic PubMed Google Scholar Beth Guzzi, Beth Guzzi Search for other works by this author on: Oxford Academic PubMed Google Scholar Julie Kane, Julie Kane Search for other works by this author on: Oxford Academic PubMed Google Scholar Ellen Levine, Ellen Levine Search for other works by this author on: Oxford Academic PubMed Google Scholar Kate Shaplen Kate Shaplen Search for other works by this author on: Oxford Academic PubMed Google Scholar Journal of Consumer Research, Volume 11, Issue 1, June 1984, Pages 611–614, https://doi.org/10.1086/208997 Published: 01 June 1984 Article history Received: 01 August 1983 Revision received: 01 February 1984 Published: 01 June 1984