Identifying Who Matters: Mapping Key Players in Multiple Environments

As Microsoft Corporation's recent antitrust challenges highlight, no company today can be competitive unless it simultaneously manages relationships in each critical aspect of managerial operations. This article presents a framework to help managers identify and map key value creators and destroyers on the basis of their impact upon value creation in their economic, political/social, and technological environments. The framework provides a basis from which managers can pursue a comprehensive stakeholder valuation analysis.