Cancer Communication in the Social Media Age

Cancer Communication in the Social Media AgeTwitter, a social networking site, is transforming communication. 1 Effective use of Twitter might be one way to communicate with the public about cancer clinical trials and increase awareness and enrollment. 2 Studies 3 have described cancer content on Twitter but, to our knowledge, none have examined the use of Twitter to share information about cancer clinical trials or to recruit patients for studies.We conducted a content analysis of tweets about lung cancer, described dialogues specific to lung cancer clinical trials, and examined where links embedded in tweets about therapeutic trials are leading the public.