Societal risks as seen by a Norwegian public

Abstract In two studies, questionnaires originally developed to study risk perception in the United States were administered to Norwegian students. Level of perceived risk in Norway was clearly below American scores for most hazards, but slightly above what has been found in a parallel Hungarian study. Norwegians were more concerned than both Hungarians and Americans about narcotics, but less than Americans about chemicals used in food and agriculture, and less than Hungarians about a number of common, everyday hazards. When ratings on nine risk characteristics were factor analyzed, a two dimensional solution was found with Fatal risk and Involuntary risk as the two most important dimensions. Ratings of general death risk, harm risk, and death risk for those exposed were highly correlated, but appeared to be unrelated to the number of people believed to be exposed to the hazard.