Strategic Discrimination

Why are women and people of color under-represented in U.S. politics? I offer a new explanation: strategic discrimination. Strategic discrimination occurs when an individual hesitates to support a candidate out of concern that others will object to the candidate’s identity. In a series of three experiments, I find that strategic discrimination exists, it matters for real-world politics, and it can be hard to overcome. The first experiment shows that Americans consider white male candidates more electable than equally qualified Black and white women, and to a lesser extent, Black men. These results are strongly intersectional, with Black women rated less electable than either Black men or white women. The second experiment demonstrates that anti-Trump voters weigh Democratic candidates’ racial and gender identities when deciding who is most capable of beating Donald Trump in 2020. The third experiment finds that while some messages intended to combat strategic discrimination have no effect, diverse candidates can increase their perceived electability by showing that they have a path to victory. I conclude by arguing that strategic discrimination is especially salient in contemporary U.S. politics due to three parallel trends: increasing diversity among candidates, growing awareness of sexism and racism, and high levels of political polarization.