‘Moderate Islam’ Made in the United Arab Emirates: Public Diplomacy and the Politics of Containment

This essay addresses the ideological utilization of religion in the international relations of the United Arab Emirates during the Arab Spring and beyond. By referring to the theoretical framework of public diplomacy and analyzing UAE regional and domestic attitudes, this essay intends to examine the politics of ‘moderate Islam’ in line with: (a) the monarchy’s nation building visions for the 21st century; (b) its national rebranding strategies; (c) its geopolitical empowerment in the Gulf and the Middle East. Throughout our analysis, it is argued that even though ‘moderate Islam’ has been devised for creating ‘soft power’, it serves ‘sharp power’ as well. As will become obvious, this has been mainly the case as far as the containment of Political Islam is concerned.