This article highlights the issues of improving the methodology for developing students’ creative activity based on interactive approaches. The aim of this study is to develop and evaluate the effectiveness of a structured methodology for fostering students’ creative activity in higher education. According to the study results, the overall increase in creative indicators in the experimental group was 32.4%, while in the control group it was 8.2%. Based on the survey results, students rated the methodology very highly (M = 4.52/5). The qualitative analysis identified three themes: increased creative confidence, the importance of collaborative thinking, and the transferability of skills to practice. The proposed methodology demonstrated statistically significant results in developing students’ creative activity. Recommendations include the systematic introduction of creative pedagogy in higher education, professional development of teaching staff, expansion of technological infrastructure, and the formation of a creative environment.
Eshmirzayeva et al. (Sat,) studied this question.