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June 18, 2026

Determinants of Internet Use in a Rural Nigerian Village

Key Points

This study aims to identify the characteristics of internet users in a rural population of southeastern Nigeria.
Analyzed attributes of innovation affecting internet use, focusing on relative advantage, compatibility, and complexity.
Examined user activities related to internet usage, particularly for economic development and communication.
Compatibility emerged as the most significant determinant of technology acceptance among users.
Internet use is primarily for economic development, though initial usage was for communication with family and friends.

Abstract

Abstract This study identifies the characteristics of Internet users in a rural population of southeastern Nigeria. Results revealed that among the three innovation attributes (relative advantage, compatibility and complexity), compatibility scored the highest, indicating these users’ acceptance of the technology for individual and community use. An analysis of the activities and the users’ impetus shows that Internet is used primarily for activities related to economic development, although many began with just communicating by e-mails with friends and family. Key Words: Internet, Innovation, and Rural Economic Development JCMRJournal of Communication and Media Research, Vol. 2, No. 1, April 2010, 17 – 31. About the authors *Primus Igboaka, Ph.D. is of the School of Media .U.S.A. Full Article Words: 7,877 Pages: 15 To access full article, click on download. Article Citation Igboaka, P. & Ha, L. (2010): Determinants of internet use in a rural Nigerian village. Journal of Communication and Media Research 2(1): 17 – 31.

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