In recent decades, growing environmental degradation, climate change concerns, and resource scarcity have forced businesses to rethink traditional product development approaches. Green innovation has emerged as a strategic solution that integrates environmental sustainability with innovation processes. This research paper examines the role of green innovation in product development, focusing on its drivers, processes, benefits, challenges, and long-term implications for firms and society. Using an extensive review of secondary data from academic literature, policy reports, and industry practices, the study highlights how green innovation contributes to sustainable product design, competitive advantage, cost efficiency, and corporate reputation. The findings reveal that firms adopting green innovation achieve superior environmental and economic performance, though they face challenges such as high initial costs and technological constraints. The paper concludes with practical suggestions for businesses, policymakers, and researchers to strengthen green innovation practices in product development.
Dr. Sanjay Vilas Yadav (Mon,) studied this question.