This paper deeply explores the emotional expression and voice shaping strategies in broadcasting and hosting art. The literature review shows that emotional expression is crucial to information dissemination. Although existing research is rich, it is still insufficient in terms of the combination of the two and their application in the era of integrated media. The research results show that broadcasters and hosts need to have a deep understanding of the text and program themes, accurately grasp the emotional tone, and use association, imagination and personal emotional investment to enhance the appeal of emotional expression; in terms of voice shaping, they need to flexibly adjust the timbre, volume, speaking speed, pauses and tone to adapt to different emotional needs. At the same time, different audience groups have different sensitivities and preferences for emotional expression, and appropriate expressions need to be selected according to the characteristics of the audience. Future research can further explore the application of emotional expression and voice shaping in different media forms and program types, as well as develop more effective training methods and practical cases to enhance the emotional transmission effect of broadcasting and hosting art.
Fu et al. (Sat,) studied this question.