Digital banking has rapidly transformed the financial services industry, marking a significant shift from traditional, branch-based banking to more efficient, tech-driven solutions. The proliferation of online and mobile banking platforms has made financial services more accessible and user-friendly, catering to the growing demand for convenience, speed, and cost efficiency. As Saharawat (2024) highlights 22, digital banking offers a variety of essential services, including account management, fund transfers, loan applications, and digital wallets, all accessible through smartphones and computers. This has not only streamlined banking operations but also promoted financial inclusion by providing services to previously underserved populations, particularly in developing regions. The evolution of digital banking has been facilitated by key technological innovations such as artificial intelligence, blockchain, and machine learning, which enhance decision-making, security, and customer service. Neobanks and internet-only banks are prime examples of the sector's adaptability, offering tailored, user-centric financial solutions that challenge the traditional banking model. However, despite these advancements, digital banking faces several challenges. These include cybersecurity threats, regulatory complexities, and the increasing need for banks to offer personalized, customer-focused services. Moreover, the rise of green banking, which integrates Environmental, Social, and Governance principles, demonstrates the growing importance of sustainability in shaping digital banking practices. This paper explores the emerging trends, challenges, and opportunities in digital banking, with a focus on technological advancements, cybersecurity, regulatory frameworks, and customer-centric innovations that are shaping the future of financial services globally
Hayk Sargsyan (Wed,) studied this question.