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March 26, 2026Humanities and Social Sciences Communications0 citationsOpen Access

The impact of automated journalism on media bias, accuracy, and public trust: evidence from young Chinese news consumers

YLYan LiShandong University

Key Points

  • This research aims to explore the effects of AI-generated news on bias, accuracy, and trust among young news consumers in China.
  • Conducted an online survey with 467 respondents aged 18 to 35
  • Analyzed data using SPSS and AMOS statistical software
  • Assessed relationships among exposure to AI-generated news, perceived bias, accuracy, and trust
  • Exposure to AI-generated news correlates with lower perceived media bias
  • Trust in some AI-generated news is positively associated with perceived accuracy
  • Political orientation moderates trust in automated journalism

Abstract

Abstract Automated journalism driven by Artificial Intelligence (AI) is transforming the way the news is produced and consumed, but also raises significant considerations about a new media landscape and bias, accuracy, and confidence in the media. It is the objective of this research to ascertain how exposure to AI generated news affects bias, accuracy and trust perceptions of young (but digitally competent) news consumers in China. Using an online survey response (N = 467) from respondents aged 18 to 35, the data was analysed using SPSS and AMOS. Exposure to AI-generated news was found to be negatively related to less perceived media bias, and trust in at least some AI-generated news and was positively related to perceived accuracy of AI-generated news. Lastly, political orientation was found to be a significant moderator of trust in automated news media. Overall, these findings provide an overview of how exposure and trust and political orientation may influence the formation of theory about media in the Chinese context. Thus, the theoretical contribution lies in contributing to understanding of the elements of influences on audience perception of automated journalism. Then, reflecting on the importance of transparency and ethical AI practices is imperative if news organizations wish to honour their journalistic commitments, limit biases, and maintain a legitimate and democratic information system.

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Cite This Study

Yan Li (2026) studied this question.

synapsesocial.com/papers/69c4cddcfdc3bde44891aaaahttps://doi.org/10.1057/s41599-026-06612-6
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