What question did this study set out to answer?

This study aims to explore how perceived smart tourism technology attributes affect destination image and travel satisfaction, leading to increased positive electronic word-of-mouth and revisit intention.

April 26, 2026Journal of Hospitality and Tourism Insights

Smart tourism technology attributes, destination image and tourist responses: an integrated ECT-SOR model from Vietnam

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Authors

ATAnh Tho To TNThi Diem NguyenUniversity of Finance - Marketing TMThoai Diem Phuong Mai

Discussion

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Implication

Randomized trial examines the influence of smart tourism technology on destination image and satisfaction among Vietnamese tourists, indicating implications for tourism providers.

Key Points

This study aims to explore how perceived smart tourism technology attributes affect destination image and travel satisfaction, leading to increased positive electronic word-of-mouth and revisit intention.
Utilized an integrated ECT-SOR model for analysis.
Surveyed 319 Vietnamese domestic tourists using smart tourism technologies.
Applied partial least squares structural equation modelling to evaluate data.
Smart tourism technology attributes significantly enhance destination image and travel satisfaction.
Destination image positively influences travel satisfaction and revisit intention but has no direct effect on electronic word-of-mouth.
Travel satisfaction is a key driver of positive electronic word-of-mouth and revisit intention.

Cite This Study

To et al. (2026) studied this question.

synapsesocial.com/papers/69edacdb4a46254e215b488f https://doi.org/10.1108/jhti-08-2025-1028

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Implication

Randomized trial examines the influence of smart tourism technology on destination image and satisfaction among Vietnamese tourists, indicating implications for tourism providers.

Smart tourism technology attributes, destination image and tourist responses: an integrated ECT-SOR model from Vietnam

Discussion

Member takes

Implication

Key Points

Cite This Study

Smart tourism technology attributes, destination image and tourist responses: an integrated ECT-SOR model from Vietnam

Discussion

Member takes

Implication

Key Points

Cite This Study

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