Entrepreneurship in Ayodhya: intersections of traditional livelihoods and modern small business development

Key Points

• This research aims to examine the interplay between traditional livelihoods and contemporary small business growth in Ayodhya.
• Analyzed existing businesses and traditional livelihoods in Ayodhya
• Conducted surveys and interviews with local entrepreneurs
• Identified barriers and opportunities for small business development
• Increased small business growth was observed in areas integrating traditional practices
• Enhanced sustainability noted in businesses utilizing local resources
• Entrepreneurs reported improved economic outcomes alongside traditional methods