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By combining 2 independent research streams, we attempt to identifi specific relationships between a manager's perceptions of the strategic value of ecommerce and the variables that may influence e-commerce adoption. Eightythree top managers/owners of small and medium size companies in Chile participated in the study. me results corroborate previous theory that posits several factors as determinants of the strategic value of e-commerce in other information technologies as well as factors that may influence e-commerce adoption. In addition, we found a significant relationship between the strategic value of e-commerce and e-commerce adoption. Factor analysis was conducted in order to test the measurement model while canonical analysis was employed to test the structured model.
Grandón et al. (Tue,) studied this question.
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