What question did this study set out to answer?

To introduce a unifying theoretical framework that incorporates both economic and sociopolitical determinants of channel member behavior for comparative marketing analysis.

April 1, 1980Journal of Marketing

Distribution Channels as Political Economies: A Framework for Comparative Analysis

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Authors

LSLouis W. SternDurham Technical Community College TRTorger ReveBI Norwegian Business School

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Implication

Theoretical framework reveals an integrated political economy model in marketing distribution channels, suggesting a unified basis for comparative empirical research.

Key Points

To introduce a unifying theoretical framework that incorporates both economic and sociopolitical determinants of channel member behavior for comparative marketing analysis.
Conceptual integration of existing economic and behavioral channel paradigms into a political economy framework.
Theoretical modeling of distribution channels to evaluate interacting sociopolitical and economic structures.
Synthesizes economic determinants and sociopolitical behavior into a single comparative analytical structure.
Establishes a systematic theoretical foundation required for future empirical investigations of marketing channels.

Cite This Study

Stern et al. (1980) studied this question.

synapsesocial.com/papers/6a0fe3d84fb650da4ffe9f45 https://doi.org/10.1177/002224298004400306

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Implication

Theoretical framework reveals an integrated political economy model in marketing distribution channels, suggesting a unified basis for comparative empirical research.

Distribution Channels as Political Economies: A Framework for Comparative Analysis

Discussion

Member takes

Implication

Key Points

Cite This Study

Distribution Channels as Political Economies: A Framework for Comparative Analysis

Discussion

Member takes

Implication

Key Points

Cite This Study

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