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Objectives: This study aims to investigate the determinants of tourist loyalty by examining the relationships between smart tourism technologies, memorable tourism experiences, destination image, and tourist loyalty, both directly and indirectly. Theoretical Framework: The study is grounded in tourism and consumer behavior theories, particularly those related to technology adoption, experience economy, and destination image. These theories help explain how smart tourism technologies enhance tourist experiences and shape their perceptions, ultimately influencing loyalty. Method: A quantitative research design was employed, with data collected from 232 domestic tourists visiting Tomohon, North Sulawesi, Indonesia. A purposive sampling technique was used, and responses were analyzed using Structural Equation Modeling (SEM) to test the proposed hypotheses. Results and Discussion: Findings indicate that smart tourism technologies and memorable tourism experiences positively impact destination image, which in turn significantly affects tourist loyalty. Moreover, memorable tourism experiences mediate the relationship between smart tourism technologies and loyalty. The study highlights the crucial role of destination image in fostering long-term tourist engagement. Research Implications: The results provide valuable insights for tourism stakeholders, suggesting that investing in smart tourism technologies and enhancing memorable experiences can strengthen destination image and increase tourist loyalty. Policymakers and destination managers should focus on integrating technology-driven experiences to sustain competitive advantages. Originality/Value: This study contributes to the tourism literature by empirically demonstrating the interplay between smart tourism technologies, destination image, and memorable tourism experiences in shaping tourist loyalty. The findings offer practical recommendations for improving tourist satisfaction and retention in emerging destinations.
Tulung et al. (Thu,) studied this question.