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Introduction - Janeen Arnold Costa Gender and Genre in the Interpretation of Advertising Text - Barbara B Stern and Morris B Holbrook Gender Identity in the Indian Context - Alladi Venkatesh A Sociocultural Construction of the Female Consumer On Gender Differences in Eating Behavior as Compensatory Consumption - Suzanne C Grunert Masculinity and the Consumption of Organized Sports - Eileen Fischer and Brenda Gainer The Measurement of Social Comparison to Advertising Models - Mary C Martin and Patricia F Kennedy A Gender Gap Revealed Division of Financial Responsibility in Babyboomer Couples - George S Bobinski Jr and Amardeep Assar Routine Tasks Versus Investments Children's Apprehension and Comprehension - Gary J Bamossy and Paul G W Jansen Gender Influences on Computer Literacy and Attitude Structures Towards Personal Computers Construction of a Meaningful Wedding - Tina M Lowrey and Cele Otnes Differences in the Priorities of Brides and Grooms Gender Dimensions of the Alphabetic Characters with Implications for Branding - Teresa M Pavia and Janeen Arnold Costa Gender and Consumption - A Fuat Firat Transcending the Feminine?
Dobscha et al. (Tue,) studied this question.