Key points are not available for this paper at this time.
Third-party tracking allows companies to collect users' behavioural data, track their activity across digital devices, and potentially share this data with third-party companies. This can put deep insights into private lives into the hands of strangers, and often happens without the awareness of end-users. In light of this, we have developed TrackerControl, which aims to provide interested individuals with real-time evidence of tracking.
Kollnig et al. (Fri,) studied this question.