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Here, we briefly review the evolution of research on human decision-making over the past few decades. We discern a trend whereby biology moves from subserving economics (neuroeconomics), to providing the data that advance our knowledge of the nature of human decision-making (decision neuroscience). Examples illustrate that the integration of behavioural and biological models is fruitful especially for understanding heterogeneity of choice in humans.
Bossaerts et al. (Thu,) studied this question.