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Purpose The purpose of this paper is to share the experience of the Graduate School of Business at Univeristi Sains Malaysia (USM) in developing the new MBA programme, specialising in sustainable development. Design/methodology/approach This paper describes the urgency for a source of education for sustainable development, particularly in the Malaysian business context. The justifications and rationale for incorporating sustainability issues in postgraduate business education is also described in this paper. Additionally, the process involved in developing the programme is also explained. Findings This is the first programme of its kind in Malaysia. USM, which aims to be a sustainability led university, has introduced many significant changes. One of the significant initiatives is to develop an MBA programme that specialises in sustainable development. This programme aims to be the catalyst for changes to sustainability from the business context. The whole process appeared to gain support from the University community with less bureaucratic challenges than were anticipated. Practical implications This paper provides various examples and ideas for others on how to promote sustainable development for the business community, with a focus on the contribution that can be made by a University. Originality/value This is the first effort contribution to the education for sustainable development for business in a less developed country.
Amran et al. (Sun,) studied this question.