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Purpose The purpose of this paper is to provide insights to the relevant past discussions, theories and projects; and sustainable tourism development in the Niagara region. Design/methodology/approach Each of the key four sections of this paper zooms in to specific areas. Outcomes from elite discussions involving 47 experts are followed by a concise literature review on sustainable tourism. The paper then analyses the concept of economic sustainability and reviews the outcomes from a blueprint for sustainable tourism development. Findings This paper discusses the economic pillar of sustainable tourism by outlining the negative and positive economic effects of the worldwide travel and tourism industry. In addition to reviewing the relative competitiveness of the world's travel destinations; with a focus on Canada's performance, it outlines strategies for Niagara region to enhance its competitiveness to support sustainable tourism. Originality/value In the recent years not much research has been carried out on the topic of sustainable tourism specific to the Niagara region. Therefore, this paper should be useful to a range of tourism stakeholders in Niagara region as well as readers involved in regional tourism development in other parts of the world. The versatility of the four authors – an administrator who chaired the Niagara Gateway Project, an academic researcher who has focused on sustainable tourism for a long period, a partner of a leading consulting firm and an applied researcher with significant international experience, makes the paper interesting.
Jayawardena et al. (Fri,) studied this question.