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Much existing work on new product development ( NPD ) team integration takes an economically rational perspective, specifying appropriate systems, structures and interactions. Few studies however have explored the effects of politics on working relationships between technically trained managers ( TTMs ; e.g., research and development managers) and marketing managers ( MMs ) during NPD . Our results reveal that intra‐team politics has positive and negative effects on TTM / MM communication. This is important because communication positively influences collaboration and NPD success. Moreover, the effects of communication variables on these two outcome variables differ depending on whether one is a TTM or MM .
Kyriazis et al. (Tue,) studied this question.