The Business of Sport Management

Part I TheContext of Sport 1 Introduction John Beech Overview The main focus of the book The development of a sport as business The development of professional sport and professional players Key themes Key topics and issues Conclusion Discussion questions Guided reading Recommended websites Keywords Bibliography 2 Governance and ethics in sport Ian Henry and Ping-Chao Lee Overview Introduction Systemic governance Organisational governance and the ethics of governance Political governance Systemic, organisational and political governance and sports policy in the UK Conclusion Discussion questions Guided reading Recommended websites Keywords Bibliography 3 The role of the state in sport Chris Parker and Alan Barnard Overview A historical overview of the UK Only three influences? Discussion question Why is the State involved? A modern perspective Discussion question Funding Sporting bodies and international sporting achievement Sport in education The future role of the State Conclusion Discussion questions Guided reading Recommended websites Keywords Bibliography Part II Business functions applied to sport 4 Organisational behaviour in sport organisations John Old Overview Organising and organisations Types of organisation Managing groups and teams Communication Organisational culture Structure, behaviour, communications and culture - bringing them all together Conclusion Guided reading Recommended websites Keywords Bibliography 5 Human resource management in sport Terrence Wendell Brathwaite Overview The 'impact of expectancy, and managing people in sport Motivation as theory and praxis in HRM Multiple intelligence and motivation in HRM The sports HR manager as a Yenza strategist Functions of the HRM matrix in sports Conclusion Discussion questions Guided reading Recommended websites Keywords Bibliography 6 Sport Marketing Malcolm Sullivan Overview The nature of sport marketing Sports customers Operational sport marketing Conclusion Guided reading Recommended websites Keywords Bibliography 7 Sport finance Bill Gerrard Overview Introduction: the study of sports finance Value in sports organisations Measuring financial value Evaluation financial performance Interpretation of financial ratios DCF analysis Valuing sports businesses Financial decisions in sports organisations Sport and the stock market Conclusion Guided reading Recommended websites Keywords Bibliography 8 Managing small and not-for-profit sport organisations Cameron O,Beirne Overview Introduction Issues for the sport SME Developing a business strategy Small-business life cycle Building a competitive edge Operational planning Cash flow management Section summary Managing the not-for-profit sport organisation Strategic issues for the not-for-profit sport organisation Conclusion Discussion questions Guided reading Recommended websites Keywords Bibliography 9 Strategy and environmental analysis in sport Chris Parker Overview Understanding strategy Vision Discussion question Identifying, understanding and analysing environments PESTEL Discussion question Porter,s forces Core competencies The neurological levels model Stakeholder analysis Life cycle analysis VMOST McKinsey,s 7S,s framework SWOT analysis The core skills of the sport management strategist Conclusion Discussion questions Guided reading Recommended websites Keywords Bibliography 10 Managing sport operations, quality and performance Terri Byers Overview The nature of operations management Service operations management Customer satisfaction and quality Performance measurements The operational environment: sports industry business Issues in operations management Conclusion Discussion questions Guided reading Recommended websites Keywords Bibliography 11 Information technology and management information systems in sport Cameron O,Beirne and Susan Stoney Overview Introduction Defining eBusiness The key to eBusiness: the rise of the internet Categorisation of information communication systems in sport business Commercial sport Sport educational, coaching and training information Delivery of services in sport organisations The impact of eBusiness and competitive strategy for the sport business Changing technology and the sports eBusiness Conclusion Discussion questions Guided reading Recommended websites Keywords Bibliography Part III Sport management issues 12 Sport and the law Karen Bill Overview Introduction - what is sports law? Law of tort and sport Human Rights Act (1998) Contract law and sport Developing problem-solving skills Sport contracts Restraint of trade Intellectual property rights Professional practice - the sports lawyer Sport dispute resolution Conclusion Legal research - case citations Guided reading Recommended websites Keywords Bibliography 13 Sport event and facility management Dave Arthur Overview Event management Event logistics Facility management Conclusion Guided reading Recommended websites Keywords Bibliography 14 Sport sponsorship and endorsements Des Thwaites and Simon Chadwick Overview Introduction Is sponsorship another form of advertising? Growth and development An effective framework for sponsorship management Ambush marketing Conclusion Discussion questions Guided reading Recommended websites Keywords Bibliography 15 Sport broadcasting Harry Arne Solberg Overview Introduction The broadcasting of TV sport - some characteristics The profitability of sports rights deals Sports programmes as export goods Collective versus individual sale of sports rights The distribution of the TV revenues The distribution of sports rights among the channels The listed events regulation Conclusion Discussion questions Guided reading Recommended websites Keywords Bibliography 16 eManaging sport customers Alan Tapp Overview Supporter management Acquisition The internet in sport Sales promotions in sport Conclusion Discussion questions Guided reading Recommended websites Keywords Bibliography 17 Risk management in sport Dominic Elliott Overview A crisis management approach The scope of risk: identifying threats and hazards Implementing risk strategies stions Guided reading Recommended websites Keywords Bibliography 18 The sport betting industry David Morris Overview The sports betting industry Forms of sports betting Betting markets The future Conclusion Discussion questions Guided reading Recommended websites Keywords Bibliography 19 The future for sport businesses Simon Chadwick Overview Introduction Predicting the future Sources of information Emerging trends and challenges Strategies and responses Implications of the book Conclusions Discussion questions Guided reading Recommended websites Keywords Bibliography Appendix 1: G14 clubs Glossary Index