Understanding Truck Driver Need-Based Segments: Creating a Strategy for Retention

Research on truck driver retention addresses how traditional variables impact drivers’ decisions to stay with a particular carrier, yet many of the traditional research methods have been called into question. Additionally, research is sparse on understanding whether unique driver need-based segments exist. Therefore, the authors present a theoretical framework and examine an exploratory study for incorporating numerous constructs that pertain to a driver’s intention to drive for a firm. Empirical results indicate that drivers’ value pay, personal safety, and time at home are most important when deciding to remain with a firm. In addition, three unique truck driver need-based segments were identified. The authors offer retention recommendations based on the specific needs of each segment.