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Business Research is a truth-seeking function that gathers, analyses, interprets and reports information so that business decision makers become more effective. This work draws on European business research methods. It presents a balance between quantitative and qualitative methods, with relevant real world examples.
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Joseph F. Hair (Tue,) studied this question.
www.synapsesocial.com/papers/69d780aeb1cb92dd1bb8b823 — DOI: https://doi.org/10.1108/et.2007.49.4.336.2
Joseph F. Hair
Education + Training
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