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This study explores the influence of multi-platform structural newsroom features and individual innovative values on journalistic cross-channel and cross-sectional working procedures. According to results of an online survey of print and online business journalists associated with multi-platform news outlets in the German-speaking area of Switzerland: (1) multi-platform reporting is strongly connected to innovative values of journalists, and (2) enhances output- and process-related cross-channel – (3) but not cross-sectional – working procedures. A multi-platform strategy is effective in overcoming procedural inertia, which is essential to maximising innovative capacities of a news organisation.
Juliane A. Lischka (Fri,) studied this question.
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