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Introduction: metaphor and the issue of universality Part I. Universal Metaphors: 2. Metaphor: from language to body and back 3. Universality in metaphorical conceptualization Part II. Dimensions of Metaphor Variation: 4. Cross-cultural variation 5. Within-culture variation in metaphor Part III. Aspects of Metaphor Involved in Variation: 6. How components of conceptual metaphor are involved in variation 7. Conceptual metaphors and their linguistic expression in different languages 8. Metaphor in social-physical reality 9. Metaphors and cultural models Part IV. Causes of Metaphor Variation: 10. Causes of variation in metaphor 11. Creativity: metaphor and blending 12. Culture, coherence, conflict References Index.
Zoltán Kövecses (Tue,) studied this question.