Receptivity to Distance Learnings The Effect of Technology, Reputation, Constraints, and Learning Preferences

Recent growth in distance learning (DL) represents a significant change to management education. Notwithstanding its importance, research on DL is at an early stage of development, particularly in understanding the effect of technology perceptions on students’ receptivity toward DL. This study of 399 students at two universities investigates the role of perceived technology usefulness, technological familiarity and accessibility, reputation, constraints, learning preferences, and demographic factors on prospective receptivity toward DL. The results reveal significant relationships between many of these variables and DL receptivity, suggesting new challenges and opportunities for educators. They also indicate that some traditionally held assumptions, for example those regarding accessibility, reputation, and constraints, may not be valid in the new high-tech DL environment. Implications of the findings are discussed.