Key points are not available for this paper at this time.
Public understanding of global warming, also known as global climate change, is treated here as an example of a mass communication problem that has yet to be adequately solved. A survey of metropolitan area residents found that although people are aware of this problem in a general sense, understanding of particular causes, possible consequences, and solutions is more limited. Both mass media and interpersonal communication appear to make a positive contribution to understanding, as well as to perpetuating some popular misconceptions.
Stamm et al. (Sat,) studied this question.