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To examine psychological origins of sex-typed news preferences, an online newsmagazine was presented to 196 American participants in an experimental setting. The presented articles featured the same portions of social/interpersonal and achievement/performance topics. Newsreaders’ selective news exposure was unobtrusively logged. Results show that, in line with gender stereotypes, women favor social/interpersonal topics and men prefer achievement/performance issues. Newsreaders’ affiliation motive, self-esteem, and, to a small extent, gender schemata influenced what news content was preferred.
Knobloch‐Westerwick et al. (Wed,) studied this question.