When Web 2.0 becomes an organizational learning tool: evaluating Web 2.0 tools

Purpose The purpose of this paper is to conceptualize the link between Web 2.0 and organizational learning through a framework that assesses its adaptability as a learning tool. Design/methodology/approach This is a conceptual paper using arguments from organizational learning literature. Findings The authors show that, as learning tools, Web 2.0 tools should be able to create interaction, enable knowledge sharing, access pre‐knowledge, and generate and store new knowledge. Research limitations/implications The constructs are stepping stones towards a complete learning organization. Practical implications The proposed framework brings organizations closer to prioritizing and evaluating learning tools and aligning them to dynamic social interactions in the workplace. Social implications The proposed framework can inform the development of policies and procedures concerning the use of Web 2.0 tools by employees in the workplace. Originality/value The framework opens a new insight to the evaluation process for learning tools and an area of information systems and organizational development research where a handful have ventured.