The Feminization of Labour in Cognitive Capitalism

The article starts with a definition of the concept feminization of labour. It aims to signal how, at both the Italian and the global level, precarity, together with certain qualitative characteristics historically present in female work, have become decisive factors for current productive processes, to the point of progressively transforming women into a strategic pool of labour. Since the early 1990s, Italy has seen a massive increase in the employment of women, within the wave of legislation that has introduced various flexible contracts – so-called atypical work. I show how cognitive capitalism tends to prioritize extracting value from relational and emotional elements, which are more likely to be part of women's experiential baggage. The results of a study conducted in November 2006 among freelance workers of the Rizzoli Corriere della sera group, the largest publishing group in Italy, will be used to show how women are able to move more easily on the shifting sands of precarity, within the context of cognitive work.