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Organic agriculture in Nigeria has undergone expansion due, among other things, to interest by consumers concerning food safety issues. Whether this interest is confined to those who have the ability to pay for organic crops is not clear. This study assessed awareness of benefits of and factors affecting willingness to pay (WTP) a premium for organic vegetables among civil servants in Ogun State, Nigeria. Data were collected from 90 vegetable consumers described as civil servants and analyzed using descriptive statistics and logit regression. Average age of consumers was 33 years and average monthly income was ₦37,000 (₦ is Naira, Nigerian currency). Over 70% of consumers were aware of organic agriculture and were willing to pay a premium for organic vegetables. Age and gender of respondents did not influence WTP for organic vegetables. The logit regression indicates that a higher level of education and awareness of consumers regarding organic agriculture exerts influence on WTP for organic vegetables; increased income is unlikely to induce WTP by a significant amount. The specificity of being in a subset of consumers defined as civil servants did appear to affect WTP for organic vegetables.
Oyawole et al. (Tue,) studied this question.