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This article surveys the theoretical and empirical literature on mechanisms that confer advantages and disadvantages on first-mover firms. Major conceptual issues are addressed, and recommendations are given for future research. Managerial implications are also discussed.
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Marvin B. Lieberman
Anderson University - South Carolina
David B. Montgomery
Marketing Science Institute
Strategic Management Journal
Stanford University
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Lieberman et al. (Fri,) studied this question.
synapsesocial.com/papers/69d1d5ef880655f35300b181 — DOI: https://doi.org/10.1002/smj.4250090706
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