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This study identifies best practices, opportunities, and barriers for marketing and planning virtual and hybrid meetings for Generation X (36 to 49 years old) within the United States. Utilizing a modified Delphi method, a meeting professional panel contributed to four rounds of the Delphi to determine group consent. For virtual meetings, best practice recommendations included having planners collaborate with meeting content designers, including interactive experiences, and including interaction with live experts. For hybrid meetings, best practices identified included real world examples, providing easy to use and convenient technology, and having planners collaborate with meeting content designers. Opportunities and barriers for virtual and hybrid meetings were also identified
Sox et al. (Thu,) studied this question.