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Data remains one of our most abundant yet under-utilized resources. “Data to Knowledge to Results: Building an Analytic Capability ” pro-vides a holistic framework that will help compa-nies maximize this resource. By outlining all the elements necessary to transform data into knowledge and then into business results, the paper helps managers understand that human performance elements must be attended to in addition to technology. The experience of over 20 companies who were successful in their data-to-knowledge efforts helps us present both the critical success factors that must be present as well as specific, tangible advice for companies
Davenport et al. (Mon,) studied this question.