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A model of alcohol consumption is proposed that is based on the premise that alcohol serves to decrease an individuals level of self-awareness. According to this analysis alcohol interferes with encoding processes fundamental to a state of self-awareness, thereby decreasing the individuals sensitivity to both the selfrelevance of cues regarding appropriate forms of behavior and the self-evaluative nature of feedback about past behaviors. Insofar as the latter form of information can provide a source of self-criticism and negative affect, alcohol as an inhibitor of self-aware processing is proposed to provide a source of psychological relief. Evidence is considered that bears on each of the models major propositions. It is concluded that the self-awareness-based model provides a useful framework within which to conceive a broad base of alcohols cognitive, affective, and social behavioral effects in addition to providing insight into potential sources of the motive to drink. The social and psychological factors associated with the consumption of alcohol are of immediate concern to our entire society. In addition to being involved in the majority of traffic deaths, alcohol has been cited as a major factor in drownings, fires, assaults, murders, robberies, and sex-related crimes
Jay G. Hull (Thu,) studied this question.
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