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Journal Article Communication for Health: Unselling Heart Disease Get access Nathan Maccoby, Nathan Maccoby 1Nathan Macoby is Professor of Communication and head of the Institute for Communication Research at Stanford University Search for other works by this author on: Oxford Academic Google Scholar John W. Farquhar John W. Farquhar 2John W. Farquhar, M.D., is Professor of Medicine and Director of the Stanford Heart Disease Prevention Program Search for other works by this author on: Oxford Academic Google Scholar Journal of Communication, Volume 25, Issue 3, September 1975, Pages 114–126, https://doi.org/10.1111/j.1460-2466.1975.tb00613.x Published: 07 February 2006
Maccoby et al. (Mon,) studied this question.