Rogers’ Innovation Adoption Attributes: A Systematic Review and Synthesis of Existing Research

A systematic approach is adopted to review the literature, followed by a meta-analysis of articles on Rogers’ innovation-attributes. All publications from 1996–2011 are extracted; 226 relevant innovation articles are studied to showcase the informative trends pertaining to Rogers’ five attributes—eight features of ideal innovation-attribute study (approach, dependent variable, study type, instrument, measure, attributes, innovations, adopting unit), and antecedents-descendants of Rogers’ innovation attributes. These findings, limitations, and future research suggestions are presented.