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Over the past several years we have investigated viewer response to temporal fluctuations in the quality of digital television pictures, which occur when video is coded into relatively low bit rates. Three phenomena of interest have been identified: (1) a forgiveness effect, (2) a recency effect, and (3) a negative-peak (duration-neglect); these are described and discussed in the paper. In collaboration with our partners in European projects MOSAIC and TAPESTRIES, we have developed a three-stage method of measuring time-variant quality, which has been accepted by the ITU-R. The first stage is a Single Stimulus Continuous Quality Evaluation (SSCQE) of instantaneous quality; the second a calibration stage to link SSCQE with conventional DSCQS, and the third stage a numerical procedure for relating continuous and overall quality. Some of the factors we have identified as being important in producing good overall quality judgements have relevance to the design of optimal coding strategies for digital television.
D.E. Pearson (Fri,) studied this question.